*Project completed as part of coursework for educational purposes only.
The problem:
The digital world has taken over. Kids and teenagers are spending an exorbitant amount of time in front of screens every day. They are missing out on the benefits of physical play, including the development of their imagination, problem solving and motor skills.
Average screen time per day
Age 8-10: 6hrs/day
Age 11-14: 9 hrs/day
Age 15-18: 7.5hrs/day
Source: The Centre for Disease Control and Prevention (CDC)
The solution:
Remind parents and kids about the benefits of low-tech engagement by asking them to Rediscover the analog world. The copy was developed to make subtle comparisons between Lego and technology to reinforce the message.