*Project completed as part of coursework for educational purposes only.
Creative team:
Caroline Champigny, Frank Neufeld, Cameron Plant, Hannah Strong
The problem:
Find Your Stride is new, lacking brand recognition – people don’t know what the charity does and have no emotional connection to it.
The solution:
Emphasize Find Your Stride’s impact by highlighting the affect of the sponsored social services by comparing the lives of people before and after accessing them. Do this by tying together contrasting, but similar, imagery that creates a sense of tension. Only one word changes in the headlines – this acts as a metaphor for how impactful a simple donation could be.