The ask:
Help launch a new pilot project to engage in mass outreach to Western alumni in an effort to secure hosts for student experiential learning opportunities with the eventual goal of offering an opportunity to every student before graduation.
The solution:
When you bring on an intern, you are gaining early access to and molding future talent. These students bring fresh perspectives and a wide gamut of skills and traits – each unique in their own way. We highlighted this by creating a series of personalized materials that reflect each intern’s individuality and value by combining stylized aspirational portraits with student names and core traits.
This humanizes the idea of internships. You are not getting a nameless worker drone, you are getting an individual that can add serious value to your organization while you foster the leaders of tomorrow – a hopefully mutually beneficial experience.
Roles:
Creative Direction
Design
Minor Copywriting